Aamir makes record with a mind-blowing ad deal

Aamir Khan has made a record after bagging a deal of Rs 35 crore with a UAE-based telecommunications service provider. The actor, who is perhaps at the highest point of his career, has left behind his contemporaries like the Bachchans and the Khans to bag the enormous deal. According to reports, it is the highest endorsement deal ever in Bollywood. The deal includes a two-year contract during which period Aamir is expected to make himself available for an allotted number of media shoots, press advertisements and personal appearances. According to advertisement guru Prahlad Kakkar, “That is a hell of a lot of money to pay. Aamir has indeed come a long way. But it is not surprising; he brings a great degree of single-minded exclusivity to a brand. Associating with Aamir is also a plus for the product in another sense because he is very particular about the script, his own image and the image of the product he endorses.”